Innovation in product design and offering up-to-date products are among major factors contributing to survival of any manufacturing unit. Developments in quality, product diversity, and changes in tastes of customers make it inevitable to continually change designs and products for industries based on rapid developments.
Systems focusing on marketing base their activities on market demands while systems based on research and development mainly focus on the future perspective of the market.
For outbound businesses, research and development is often associated with long-term activities with a future-oriented approach to science and technology. These businesses use conventional methods in scientific research but target pre-determined business outcomes. Technically, organizations owning advanced technologies seek solutions to reduce their overhead using these technologies consistently for several purposes. They often rely on advanced production technologies, expensive safety certificates, technical embedded software, computer-aided design software, electronic designs, and mechanical subsystems.
Studies have shown that companies with sustainable research and development strategies have much better performance than companies with no or poorly organized investment plans for research or development.
Currently, research and development form the core of business in our modern world and provide a basis on which major decisions in companies are made.
Given the fast pace growth of competition and production methods and processes, research and development are of great importance in business today.
R&D units focus on improving quality of products, designing new products, optimizing processes, transferring technology, and obtaining know-how within the policies set by owners of industries.
R&D performance in a firm is the outcome of systematic interaction among a number of major subsystems that go hand in hand to fulfill the responsibilities expected from an R&D unit. These subsystems are supported and monitored by such subsystems as strategy revision, project planning, project implementation, and operation.
The R&D perspective in this production unit us focused on a number of goals summarized below.

Major managerial goals
R&D Perspective for 2021

Our goal is to emerge as a unique reference for decision makers of the large Venus family to help this group create, identify, or utilize novel innovations to improve our competitive advantage at national and international level by relying on researchers with invaluable experience, analyzing expertise, and commitment to organizational goals.
Our R&D unit has been established to

•    Promote research among all employees;
•    Manage research activities;
•    Provide managers and other management subsystems with technological recommendations;
•    Set the stage for applied research and development;
•    Conduct (domestic and foreign) market research and engineering; and
•    Utilize scientific capabilities of all researchers and the potentials available at the company, universities, and reputable foreign and domestic research centers.

The R&D unit has

•    Identified advanced technologies to help decision makers within the organization;
•    Utilized new technologies in production lines to improve efficiency;
•    Covered new customer and market demands
•    Cut production expenses and improved productivity;
•    Enhanced profitability;
•    Overcome production barriers; and
•    Reduced wastes.

طراحی لوگو و آرم طراحی کاتالوگ و بروشور طراحی بسته بندی طراحی هویت بصری و ست اداری طراحی بیلبورد عکاسی صنعتی عکاسی تبلیغاتی عکاسی زویرآلات، طلا و جواهر عکاسی دکوراسیون و معماری طراحی وب سایت طراحی UX/UI ساخت تیزر تبلیغاتی ساخت موشن گرافیک طراحی اینفوگرافیک